We will acts as the client’s representative for marketing and advertising activities.
Our advertising agency is the client’s contractor or agent for limited purposes, not the client’s general legal representative. We cannot provide legal advice unless it is separately qualified and retained to do so.
We Understand the client’s goals, target audience, budget, and brand.
Develop advertising, branding, media, digital, public-relations, or marketing strategies.
Prepare campaigns, creative concepts, copy, designs, videos, websites, and advertisements.
Purchase or arrange advertising space and media placements.
Manage campaign schedules, vendors, freelancers, influencers, and production companies.
Obtain the client’s approval before launching material or committing significant expenditures.
Monitor campaign performance and provide reports.
Protect confidential business, financial, customer, and marketing information.
Act professionally, honestly, and in the client’s best interests within the agreed scope.
Keep accurate records of work performed, expenses, approvals, and third-party charges.
Legal and compliance responsibilities the client may still be legally responsible for claims about its products, services, pricing, safety, or performance.
The agency may be responsible for ensuring that advertising is not:
False, deceptive, misleading, or unsupported.
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Our agency will not secretly receive rebates, commissions, discounts, or other financial benefits from vendors. Any such compensation must be disclosed and addressed in the agreement.
Agency fees
Common structures include:
Hourly billing: payment for time worked by each employee or contractor.
Fixed project fee: one agreed price for defined deliverables.
Monthly retainer: recurring fee for an agreed amount of work or availability.
Percentage of media spend: agency compensation based on advertising purchases.
Commission: compensation from media providers, if permitted and disclosed.
Performance fee: payment based on agreed results, such as leads or sales.
Hybrid model: a combination of fees, retainers, commissions, and expenses.
Expenses and pass-through costs